Supporting the Supply Chain Under Unprecedented Pressure
“We were really forced to innovate with all the partners in our supply chain and we saw incredible collaboration. There was a shared fate, if we wanted to get products to market and keep customers happy, we had to work collaboratively.”
Anne Malleau, Executive Leader Meat & Poultry, WHOLE FOODS, & Executive Director, GLOBAL ANIMAL PARTNERSHIP, USA
“How do we incentivise farmers? Looking at funding from the EU Farm to Fork Strategy and the data that’s being allocated – education is needed as well as collaboration to stimulate the uptake of technologies across production and the value chain. It will cost a lot for farmers to transition and we need incentives to encourage farmers on that journey and feel comfortable sharing data.”
Jamie Brannan, President International Operations, ZOETIS, UK